2018
Amway Logo Refresh
The world’s largest direct seller needed an injection of life into the brand to attract a younger audience. This project explores updating Amway’s mark and adding personality through motion to use across the globe on social, video, and merchandise.
Campaigns and Uses
For the first time in Amway’s history, the secondary mark became an iconic symbol for the brand. The business and business owners soon used the icon to create fun, attractive experiences on digital products and social, replacing the full Amway logo.
